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At Data Deciphered we care about Good Growth.
We provide the data and insight on local businesses that can inform planning and policy making, that enables economic development in a way that enhances the location that they are based in – Place Making.
To truly understand the impact that business has at a Regional Level, we need to collect local data. Centrally produced, disaggregated data based on sampling, often does not accurately reflect the picture on the ground.
Good growth means giving whole communities the ability to positively influence the place in which they live and work. Using data to help promote development that is sensitive to needs. A deeper understanding of business gives planners an opportunity to mitigate the risk of over-development.
We collaborate with others that have the same passion for making a place great, to help stimulate ‘The Circle of Growth’ that links business growth, economic output and infrastructure investment.
Mis-reporting of data over a sustained period can lead to under-provision of infrastructure, ultimately stifling growth and economic benefit – an Infrastructure Gap.
We see this in a lack of capacity for Specialist Commercial Development, a congested transport system that struggles to connect communities to jobs and services, and housing supply that is unaffordable for many.
We provide data that can support infrastructure planning to potentially deliver economic growth, whilst affording some protection to the area.
Data Deciphered quantifies the economic contribution of businesses in a geographic location and shows how that relates back to the physical infrastructure that enables it.
We do this through the lens of Employment, Productivity and Gross Value Added (GVA), the metrics used to define growth by Governments. We show how these measures relate back directly to tax revenue, and how that supports investment in the ongoing ‘Cycle of Growth’.
Data is collected locally without relying on narrow surveys and sampling. It covers >90% of the employment base and is further informed by those working within the business ecosystem.
Crucially, our data includes employment from Global Corporates and unincorporated bodies that form a material part of our infrastructure need and are not presently available through AI based data collection. This level of detail is required for effective infrastructure planning.
We present historic trends, current performance and give a 10-year outlook to help support policy and investment decision making.
Commercial space, transport and housing are key pillars in enabling business growth and we show the interplay between them. Employment is the principal driver of infrastructure need, bringing with it the broader requirements such as retail, leisure and public services.
Our data is presented in line with Government’s Industrial Strategy focus (The IS-8). This allows us to factor policy and investment interventions into our outlook.
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